Dove has grown from a US-only soap bar into one of Unilever's biggest global brands. It is now the world's #1 cleansing brand, and #3 in the Anglo-Dutch company's portfolio behind Knorr and Lipton. During the 1990s, the group began to extend the brand across the complete personal care spectrum, and Dove now encompasses a wide range of products from bar soap to shower gel, and from deodorants to shampoo-conditioners. Dove has attracted widespread media attention since 2004 for its marketing. That year, Ogilvy & Mather launched a series of ads for Dove portraying the "real beauty" of ordinary women.
- Contains Fibre Actives that are proven to penetrate deep inside to help restore and strengthen hair from within.
- Features a patented Micro Moisture Serum to nourish hair from root to tip and seal lifted cuticles to help protect against future damage.
Heat styling appliances can reach 180ºC and damage essential proteins in the hair.
- Contains a patented Micro Moisture Serum which builds a protective shield around the hair fibre to help your hair defend against high temperatures from heat styling.
- Leaves hair protected and ready to style everyday without weighing it down.
Daily wear and tear can cause early signs of damage, leaving healthy hair vulnerable, dry and dull if unprotected.
- Contains a patented Micro Moisture Serum which builds a protective shield around the hair fibre to help your hair defend against daily aggressions that cause dullness.
- Leaves hair healthy and looking shiny throughout the day.
Colouring can cause damage to hair and damaged hair struggles to retain colour.
- Contains a patented Micro Moisture Serum that nourishes the hair surface to help lock in colour.
- Helps leaves hair with vibrant colour that lasts without weighing hair down.
When hair is damaged, it can lose its moisture everyday. That's why it feels rough and dry with uncontrollable fly-aways and static.
- Contains a patented Micro Moisture Serum that effectively nourishes hair to bring back its moisture.
- Leaves hair looking healthy, soft and smooth without weighing it down.
