When the new Duchess of Cambridge walked down the aisle on April 29, the best-kept secret in fashion was finally revealed.
But while the world cooed over her Alexander McQueen gown, the perfume industry's noses were buzzing about what scent Catherine chose for her big day.
According to fragrance bloggers, Prince William's bride was wearing White Gardenia Petals by Illuminum, a little-known British brand.
Flower power: According to fragrance bloggers, Catherine was wearing the White Gardenia Petals fragrance by Illuminum on her wedding day
A description on the company website describes the £70 scent as 'fragrant as a vase of white flowers quivering in the breeze by an open window, this is a delicate and nuanced scent.'
It continues: 'The top note of coconut evokes a seaside location, while heart notes of muguet, ylang ylang and jasmine breeze bring a trio of white flowers into play.
Delicate: The scent has notes of coconut, jasmine and amber wood
'Amber wood underscores this capricious and light bouquet.'
It is a verbose description for what is probably just a pretty, light floral scent - albeit one that is likely to become popular the world over.
The Illuminum brand was founded in 2007 by former celebrity hairdresser Michael Boadi.
He previously styled stars including Kate Moss and Naomi Campbell before launching his first line of fragrances, called Boadicea The Victorious.
They were a huge hit with Mr Boadi's former clients - Michelle Obama purchased three scents in 2009 - and the Illuminum brand followed shortly after.
The company is unsurprisingly thrilled by word that Catherine wore their product.
Illuminum spokesman Michael Donovan told BaseNotes.com: 'I am so proud!'
White Gardenia Petals, sells for £70 for a 50ml bottle at Harrods and is available to pre-order in the U.S. for $140 at luckyscent.com
