2004: This year's jewel-studded innerwear masterpiece was called Heavenly 70 Fantasy Bra, and rightfully so. It featured 70-carat pear-shaped diamond in the center and 2,900 pave diamonds in an 18-carat white gold setting, all put together by jeweler Mouawad. Priced at $10 million, the bra reportedly took over 275 hours of labour to make. It was presented by supermodel Tyra Banks.